Free FAQ schema generator: type the questions, copy the JSON-LD.

This free FAQ schema generator turns your questions and answers into FAQPage JSON-LD, the structured data format that labels each question and its answer for machines. Fill in the rows above, copy the markup, and paste it into the page that shows those same questions. Three rules below keep the result honest and useful.

How to use it

1. Copy your questions and answers from the page. Use the wording a visitor sees. If the page has no FAQ yet, write it on the page first.
2. Paste each pair into a row. A row missing its question or its answer is left out of the markup, and the counter tells you how many were left out.
3. Copy the markup and add it to that page's HTML. It is one script tag. It can go in the head or the body.
4. Check it.Paste the page URL into Google's Rich Results Test or the Schema Markup Validator at validator.schema.org and confirm the FAQPage item is read without errors.

Three rules for FAQ markup

One: mark up only what is on the page.Every question and answer in the markup has to be visible to a visitor on that same page, in the same words. Markup for content nobody can see is cloaking, and it is against Google's structured data guidelines.

Two: one answer per question, written by you. FAQPage is for pages where the site itself gives the answer. A page where visitors submit competing answers, like a forum thread, uses a different type (QAPage).

Three: answer the whole question in the answer.An assistant may lift one pair without the page around it. An answer that says “see above” or “contact us for details” gives it nothing to quote.

What FAQ schema does, and what it does not

• It doeslet a machine read which text is a question and which is its answer without having to work that out from your page's layout.
• It does not earn a rich result for most sites. Since August 2023 Google has shown FAQ rich results only for well-known government and health websites (its Search Central announcement of that month).
• It does not decide whether an AI assistant uses your answer. Google states that no special markup is required to appear in its AI features. The markup removes guessing; the answer still has to be worth quoting.

So treat the markup as tidy housekeeping on top of a good answer, not as the thing that gets you named. Which questions to answer in the first place is the harder part.

Which questions belong in the FAQ

The ones your buyers already ask an assistant before they know your name: what it costs, how long it takes, what is included, how you compare, whether you serve their area. A fast way to find them is to ask ChatGPT, Gemini, and Perplexity the question a buyer would ask and read who gets named and what the answer covers. That is what the free audit on this site does for you, on 10 questions.

If you would rather have the questions found, the answers drafted and the markup prepared for you to approve, that is the paid product: the Solo plan is $149 a month, and the pricing page lists what it includes. This generator does not need it.