Learn how businesses get named by AI.

AEO services

Retainer anatomy — what $2,000–6,000/month buys, when an agency is right, and the software alternative.

Updated 2026-10-02

For law firms

Bar-safe AEO for the highest-stakes vertical: PI, family, criminal, immigration, estate.

Updated 2026-09-19

For agencies

The margin story: run AEO for ten clients on autonomous rails, under your own brand.

Updated 2026-10-02

For med spas

Treatment-level AI visibility for the vertical where trust decides everything.

Updated 2026-09-19

For accountants

Seasonal question cycles, trust-heavy selection, and the AI answers CPA clients start from.

Updated 2026-09-19

For roofers

Five clocks, from the active leak to the HOA budget cycle, and the entity evidence each one needs.

Updated 2026-09-19

For plumbers

The widest ticket spread in the trades, and which end of it an AI answer can actually move.

Updated 2026-09-19

For HVAC

Two weeks decide the year — and the replacement is decided in the shoulder season, by an assistant.

Updated 2026-09-19

For electricians

Everything new in the house lands on the panel, and the capacity ask gates the whole project.

Updated 2026-09-19

For PI firms

The first 72 hours, where the arc starts and no firm is competing — with no case results anywhere.

Updated 2026-09-19

For chiropractors

The only local vertical with a credibility question standing in front of the provider question.

Updated 2026-09-19

For restaurants

Occasions and constraints, not cuisine — and the PDF menu that costs more covers than any review.

Updated 2026-09-19

For contractors

Six months of questions a portfolio gallery cannot answer — starting with how to vet a contractor.

Updated 2026-09-19

For agents

Five fragments, no person — the entity problem no other local vertical has.

Updated 2026-09-19

For advisors

The compensation model decides the shortlist, and most advisory sites never state theirs in text.

Updated 2026-09-19

For therapists

The one vertical where the competitor is an aggregator and the practice is not yet a candidate.

Updated 2026-09-19

For veterinarians

The triage question comes first, at the worst hour, and no local practice is in the answer.

Updated 2026-09-19

For family law

The private question: an enormous, uncontested surface asked of a machine because there is no safe human.

Updated 2026-09-19

For criminal defense

The third party at 3 a.m.: bail, arraignment, public defender or private — asked by the family, not the defendant.

Updated 2026-09-19

For immigration

The assistant is multilingual; the sources are not. A firm that publishes in its clients' languages is nearly alone.

Updated 2026-09-19

For estate planning

The planner and the survivor — and the probate market that estate firm websites never address.

Updated 2026-09-19

For gyms

A coach is an answer and a gym is a location; the goal gets asked first, and the room never gets matched.

Updated 2026-09-19

For startups

Existence before optimization: the entity pass, three pages, the third-party record — and when not to pay.

Updated 2026-09-19

For enterprise

Forty country sites, a review board and a six-week release train — governance wearing a marketing problem's clothes.

Updated 2026-09-19

For orthodontists

The parent's project: money and time first, treatment second, the practice last — plus the adult who never had braces.

Updated 2026-09-19

For auto repair

The second opinion on a quote: dealership vs independent, the diagnostic-fee policy, symptoms explained with the car-in-the-bay caveat.

Updated 2026-09-19

For pest control

One visit or a plan, the termite question, and safety described as your own procedure — never the chemistry.

Updated 2026-09-19

For landscapers

The question companies never answer: which of the three businesses do I need — then maintenance, projects, specialties.

Updated 2026-09-19

For cleaning services

A stranger with a key: trust before price, three service shapes, and price logic instead of a price.

Updated 2026-09-19

For movers

The broker problem is your positioning: registration, binding estimate, an address on a building, crews on payroll.

Updated 2026-09-19

For locksmiths

The scam is the category: the buyer's verification checklist is your business description, written where a machine can read it.

Updated 2026-09-19

For dermatologists

Access first — the wait, the referral by plan type — then two askers, medical and cosmetic, with nothing in common.

Updated 2026-09-19

For optometrists

The practice that untangles two coverages, three professions and the glasses question is the one named. No prices, no clinical claims.

Updated 2026-09-19

For insurance agents

Independent vs captive vs online, life events, the bundle and the renewal — mechanism, never a number; and the person-under-a-brand entity problem.

Updated 2026-09-19

For mortgage brokers

Explain the model, teach the vocabulary, write the hard cases — and never a rate, a fee or a savings claim.

Updated 2026-09-19

For solar installers

Does it still make sense, three quotes that never match, own-lease-PPA, payback assumptions, and the installer question about year eight.

Updated 2026-09-19

For dentists

From cleanings to implants: how practices get named for the procedures that fill the book.

Updated 2026-09-19

For WordPress

The plugin story: approved pages, schema in wp_head, and drafts — published to your site on an hourly sync.

Updated 2026-10-02

For Squarespace

No vendor publishes into Squarespace, us included. The honest offer: finished one-paste output, guided steps, live verification.

Updated 2026-10-02

For Wix

No vendor pushes to Wix. Here is what that means, what you get instead, and why it still works.

Updated 2026-10-02

For Webflow

The contested platform: Gauge and Slate publish here, so this page is a comparison, not a pitch.

Updated 2026-09-19

For SaaS

The shortlist moment: buyers ask AI before they ask sales, and absence from the answer kills pipeline.

Updated 2026-09-19

For home services

Urgency plus locality: the vertical where one AI answer routes the job, and the stack that earns it.

Updated 2026-09-19

For eCommerce

Two pipelines: the answers that recommend products, and the shopping surfaces that sell them.

Updated 2026-09-19

Not showing up in ChatGPT

The six real reasons — and a ten-minute self-diagnostic to find out which one is yours.

Updated 2026-09-19

How ChatGPT recommends

The mechanism page: two pipelines, the Bing backbone, and what the engines actually read.

Updated 2026-09-19

Competitors in AI answers

The forensic method: find out why AI picked them, and which of their spots is actually winnable.

Updated 2026-09-19

Does ChatGPT know you

The five-prompt manual check, the three outcomes, and why a single check can mislead you.

Updated 2026-09-19

Get mentioned by AI

The owner's playbook ordered by time-to-impact — plus the truth about 'submitting' your business to ChatGPT.

Updated 2026-08-11

ChatGPT is wrong about you

Wrong hours, wrong prices, wrong story: why it happens and the correction path for each cause.

Updated 2026-09-19

Checker

What a check consists of, how to read one honestly, and the free one: 30 live answers, three word for word.

Updated 2026-10-02

ChatGPT SEO

The practitioner playbook for the biggest engine — built around the Bing backbone nobody else leads with.

Updated 2026-09-19

Google AI Overviews

The data-dense guide to Google's three AI surfaces — Overviews, AI Mode, and Gemini — in one map.

Updated 2026-09-19

Perplexity SEO

The one engine where every answer carries citations — its source patterns and how to enter them.

Updated 2026-09-19

Bing & Copilot

The most underpriced lever in AEO: the index ChatGPT's citations overlap with, and how to move it in days.

Updated 2026-08-11