Best white label AI SEO software for agencies: whose name the client sees.

The best white label AI SEO software for an agency depends on what you need the client to see. Two tools in our dataset list a hosted client portal under your brand: Trakkr on Scale ($500/month for 10 brands) and our own Agency plan (from $249/month for 3 clients). Rankscale Growth lists white-label dashboard links. Peec AI and Otterly.AI describe branded reports you build yourselfin Looker Studio. Profound's agency tab lists no white-label feature. On list price per client, AEO Action is not the lowest per-client price at any of the three roster sizes (3, 10, 25 clients); the lowest figure is: at 3 clients it is Peec AI ($81.67); at 10 clients it is Rankscale ($38.50); at 25 clients it is Rankscale ($15.40).

What “white label” means across these tools

If you came here looking for white label SEO software in the older sense, a rank tracker with your logo on the PDF, this is a narrower and newer slice: tools that record what AI assistants say about a client. The label covers three different arrangements here, and a price comparison only makes sense inside one of them.

1. A client portal under your brand, hosted by the tool

The client opens a link and sees your agency's name, with nothing for you to build.

• Trakkr Scale. 10 brands, 50 prompts per brand (more sold in fifties), all 8 models daily, unlimited team and client seats, white-label client portals, REST API and Looker Studio, 100 articles a month, unlimited history. Trakkr's plan table marks white-label client portals and client logins as not included on Growth and included on Scale and Enterprise. So the entry price for a branded portal at Trakkr is $500 a month, whatever the roster.
• AEO Action Agency (ours).Every size includes a portal per client with your name, logo and color, on a read-only link you can revoke, printable to PDF. It shows the client's numbers, the work done and the week's figures. What still carries our name: portal links live on aeoaction.com, a custom portal domain is not offered, and a small “Powered by AEO Action” line shows until you switch it off in settings.

2. White-label links to the tool's own dashboard

• Rankscale Growth. 5,500 credits (up to 22,000 AI answers), 50 brand dashboards, 200 page audits, white-label dashboard links. Rankscale's pricing page introduces Growth with the words "white-label options, and Agency-grade benefits" and its feature table has a row named "White-labeled dashboards links". Our dataset records the feature on Growth and does not describe what the client sees on the link, so ask for a sample before you promise one.

3. Branded reports you build yourself

The tool supplies data and a connector; the agency designs the report. You control every pixel, and you carry the build and the upkeep.

• Peec AI agency track. There is no native white-label client portal on any tier. A view-only shareable dashboard link is on every agency tier; the Data Studio (Looker Studio) dashboards an agency builds and brands itself are listed on Scale and Comprehensive only (peec.ai/pricing-agencies, 2026-11-10). Peec's for-agencies page describes the method: "Build one Data Studio (Looker Studio) dashboard template, clone it per client, and share read-only links clients open anytime, no Peec login. The branding, layout and metrics are yours to design." That page also says every tier includes Looker Studio. Peec's agency pricing table lists a shareable dashboard ("View-only client link, limited to the charts you choose") and unlimited client seats on every tier. The same table lists Data Studio dashboards ("templates cloned per client, shared read-only without a login") as included on Scale and Comprehensive and not included on Essential and Growth. The two pages differ on which tiers carry the Looker Studio dashboards, so confirm that line for the tier you are pricing.
• Otterly.AI. Otterly's pricing page has a block titled "Special pricing & benefits for agencies". It says Agency Partners get everything in Standard or Premium, plus pitch workspaces, "Custom reports via Google Looker Studio with your branding", a partner listing, and one invoice for all workspaces and projects. That block prints no agency price; the button reads "Become an Agency Partner". The list prices of the two plans it names are $189 and $489 a month; what a partner pays is not published, so Otterly.AI is not in the cost table below.

4. No white-label feature listed

• Profound. Profound's agencies tab lists agency mode to manage workspaces, consolidated billing, 5 agency seats, and CSV and JSON exports for client workspaces on Agency Growth; the API and SSO are marked for Agency Enterprise. The tab does not mention white-label, client logins, or branded reports. That is a statement about the page, not about the product: ask sales if it matters to you.
• AthenaHQ. AthenaHQ's agency page lists centralized client management with team permissions, pre-built pitch workspaces, discounted licenses for agencies, and a dedicated Agency Growth Manager, behind a booking form. It prints no agency price and does not mention white-label.

What each costs per client

The table uses the three roster sizes our own plan is sold in (3, 10, 25 clients) so that every column has a real price on our side. For each vendor it takes the plan that lists a white-label or client-reporting feature and covers that roster, at the monthly list price, and divides. Each cell shows its inputs.

Read the result plainly: AEO Action is not the lowest per-client price at any of the three roster sizes (3, 10, 25 clients). The lowest figure is: at 3 clients it is Peec AI ($81.67); at 10 clients it is Rankscale ($38.50); at 25 clients it is Rankscale ($15.40).

Profound does not fit the table because its published number is already per client: each full client workspace is a $399/month add-on to Agency Growth. On our multiplication that is $3,990 a month for 10 clients in add-ons alone. Our dataset carries no price for the Agency Growth plan itself, so treat that as a floor. Profound's full pricing, decoded has the rest.

What the per-client dollar buys

These prices do not buy the same amount of tracking. For a roster of 10 clients:

• AEO Action Agency 10: 25 buyer questions per client, every day, on each of 5 engines (ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews). That is 125 answers a day for each client, fixed per client and not drawn from a shared pool. Claude is read in a labeled model mode.
• Trakkr Scale: 50 prompts per brand on all 8 models, daily: 400 answers a day for each client on our multiplication, the most in this list.
• Peec AI agency Growth: 25,000 credits a month shared by all clients (1 prompt x 1 model x 1 day = 1 credit). Split evenly over 10 clients, that is about 83 answers a day each, on our division.
• Rankscale Growth: up to 22,000 AI answers a month across every dashboard. Split evenly over 10 clients, that is at most about 73 answers a day each, and fewer if you track engines that cost more credits.

What the client gets besides a branded view

A portal shows numbers. Clients renew on what changed. So the second question for a reseller is who does the work between two reports. As each row in our dataset records it:

• Trakkr: Drafts and ships changes with approval: the pricing page lists fixes shipped to your site and 25 to 100 articles written a month, and the integrations page lists publishing to WordPress (pages, posts, llms.txt), Shopify (articles), and Webflow (page changes), plus fixes as GitHub pull requests. Trakkr states you approve every change and can undo any. Squarespace and Wix are not on its list.
• AEO Action (ours):a department per client that prepares up to one move a day into that client's own Approve Queue, plus 5 landing pages and 5 drafts a month per client on request. Nothing publishes until someone on your team approves it.

The rows for AthenaHQ and Profound also record publishing to a connected CMS, Profound's with an approval step. The rows for Peec AI, Rankscale and Otterly.AIrecord no publishing on their pricing pages. So three of the six competitors here list publishing to a client's site, and ours is not the only product that prepares and ships work. If your agency already has writers and developers, a measurement tool with good exports may be all you need to resell.

Which fits which agency

• You have an analyst and already report in Looker Studio: Peec AI. The report is fully yours to design, client seats are unlimited, and on the table above its agency track costs less per client than ours at every roster size. It is the better pick when the retainer you sell is measurement and advice, and the work is done by your own people.
• You want the tool to publish to client sites and track more engines: Trakkr Scale. It lists a white-label portal, 8 models, 50 prompts per brand, and publishing to WordPress, Shopify and Webflow with your approval. At 10 clients it is $50.00 per client against our $54.90. If you want the work done for you instead, its Managed plan is $2,500 a month: Everything in Scale plus a Trakkr team that does the work: fixes, pages, pitches, and listings.
• You run many small clients on light tracking: Rankscale Growth. 50 brand dashboards and white-label links for $385 a month is the lowest per-client figure on this page from 10 clients up. 17+ engines on every tier, all regions, with no per-engine add-on fees; scheduling from hourly to monthly, paid for in credits. The fixes stay manual work for your team.
• Your clients are enterprises with a procurement checklist: Profound. The Enterprise plan it sells to brands lists: Tailored prompt plan run daily, up to 9 answer engines, AI Marketer credits for the team, ChatGPT Shopping, all-time history, CSV/JSON exports, API, SSO/SAML, SOC 2. On the agency track each client gets its own workspace. No white-label is listed, so plan on reporting under your own cover.
• You want a portal and prepared work without building either, for 3 to 25 clients: AEO Action Agency (ours). Flat sizes (3 clients for $249, 10 clients for $549, 25 clients for $1,199 a month), all 5 engines for every client with no engine add-on fees, a portal per client, unlimited team seats, and a read-only REST API. The limits are real: 25 questions per client, 5 engines and no more, no custom portal domain, and no size above 25 clients. The plan itself is laid out in AEO for agencies.

Five questions to put to any vendor

• Whose domain is in the link the client opens, and can it be mine?
• Where does your name still appear: the footer, emails, a plugin, exported files?
• Is tracking fixed per client, or a pool that thins as I add clients?
• What does the eleventh client cost, and the twenty-sixth?
• Can I revoke one client's access without touching the others?

Our own answers, in order: ours; a switchable “Powered by” line plus the items listed above; fixed per client; the next size up, since there is no per-client add-on; yes, each portal link is revoked on its own.